Defining Your Goals

Have you ever invested in a piece of land without knowing what to do with it? Probably not. Social media marketing works in a similar way in that you aren’t setting yourself up for success if you just “doing” Instagram or Twitter.

You need to build your goals in order to achieve realistic results. So what are your goals? Here are some possible targets to get you started:

Be informative

  • Providing company news and updates

  • If your wine brand is premium it is important to establish it through informative content

  • Share your brand history

Attract consumers

  • To sign up to your wine subscription

  • To buy your wines in a supermarket

  • To visit your winery

  • To announce new product launches

Build a community

  • Create engaging conversations between consumers

  • Sharing interests

  • Strengthen relationships with producers or importers